The present government is doing everything it can to boost business in the Indian states. This is of course, easier said than done due to the diversity of cultures throughout India.
Foreign companies like in Britain have a very optimistic approach towards the Indian market. However, hard work and strategy are required as one formula cannot match the other, and to get the targeted audience ideas should match their expectations or consider yourself out of business.
Therefore, this means it is the same product and for that, you have to create promotions differently. In addition, to create a successful set-up is a challenge, but once you have achieved the initial goals properly, rest of the work follows easily.
UK is a trade partner from the birth of India and even before that, and dominated the market for long, but now both these lands do business on equal bases.
Moreover, despite changes going on in trade side, they are trying to achieve a favourable point which can be accepted mutually.
What is attracting international trade is the population need. The middle class is increasing at a fast rate and there are youngsters who want to remain updated. The more there is a consumer need the more a country has to allow foreign products.
UK is very supportive to the Indian financial side and in providing various services by Sea and Air Cargo. People are inclined more towards easy approaches and Britain provides them with this opportunity.
The demand rate has given confidence to the exporters. However, this does not mean that the Indian companies are not able enough to provide its population what they need.
In fact, the competition is very strong and to keep up the domestic companies alive, a lot of effort is put into the task.
Despite all the advancements, there are still certain factors that cause a problem and these have become so deep-rooted that it is almost impossible to remove them. The problem arises with a base reason that is poverty and lack of approach for the poor to a better life.
There is theft and other crimes, corruption at the borders, tariff barriers, complexity in the import procedure and last but not the least transportation delay.
The process of delivering parcel to India to consignee is not speedy and that causes a loss in many ways. The regional transportation network is not fast enough.
This is the major thing required by a foreign company to enter and establish itself in the long run. It is not like swish and swash and the work is done.
Long-term planning is needed and strategies to overcome hardships are needed. Then the 29 states also become a hurdle due to the difference in governance, education level, political system, and especially the language for communication.
A lot of homework is obligatory if you really want to be popular among these different masses. UK has taken useful steps towards solving this complex situation by establishing a separate department for the purpose which guides and provides help to the newcomers.
For UK and India, the path is positive, especially for the trade and cargo exchange.